Business Setup in Dubai UAE – Ventures Buddy

Are you going to open a business or a branch of a company in the UAE? Then you must know that you have to choose the name of the company before the registration. Registration approval can only be granted once a name has been chosen and approved.

Ensuring transparency and clarity in business operations is a key focus for the UAE government. Therefore you have to select a company name that is straightforward and honest to avoid any confusion amongst customers. It is advisable for the chosen name to accurately reflect the nature of the business.

Another important rule to note is — the name you choose for your company must not already be registered by another company or business. Before submitting the necessary paperwork for name approval, it is crucial to verify that no other company is operating under the same name. You can easily check the availability of your desired company name with the help of business setup services in UAE.

In this blog, we will provide you with a complete guide on how to choose or select a name for your new business venture.

Choosing name of your mainland business setup in dubai

Business name in the UAE- What to include

Remember, it is important for the company’s name to accurately reflect its organizational and legal structure. This is achieved by including abbreviations such as FZE, LLC, etc, at the end of the name. These abbreviations serve to inform customers about the type of company.

Registering the name of your business in a free economic zone

If you want to open a freezone business setup in UAE, then approval from the relevant ministry is necessary.

Always remember, you have to choose from one of the following three designations to be added at the end of your company’s name, depending on the number of shareholders:

  • FZE for single shareholder limited liability companies.
  • FZC/FZCO or FZ-LLC for two to five shareholder limited liability companies.
  • Branch for branches or representative offices.

Registering the name of an offshore company

You have to follow only a few rules if you are going to register the name of an offshore company. You are simply required to specify the ownership structure of the company, either in full or in abbreviated form, at the end of the company’s name. Limited liability companies have two choices available:

  • Limited or Ltd.
  • Incorporated or Inc.

Registering the name of a business on the mainland

If you are going to do a mainland business setup in Dubai, then keep in mind that you must follow the strictest regulations when it comes to choosing a name. Any similarity to an existing company worldwide could result in the rejection of your application. Additionally, the chosen name must accurately reflect the nature of your business activities.

The organizational and legal type will typically be added to the company name, with the most common options being:

  • LLC (Limited Liability Company) – for limited liability companies;
  • PJSC (Public Joint Stock Company) – for joint-stock companies.

Different guidelines while selecting a name for your company or business in Dubai

  • The name should be according to the public morals and established norms of the society. It should not contain any religious or political implications, and should not resemble the name of any government agency or public institution.
  • As a business owner you are recommended to officially register your trade name with the Department of Economic Development (DED). Before registration, it is important to ensure that the chosen name is not already in use.
  • We suggest considering trademark registration as a means of safeguarding your business name from potential unauthorized usage within the same or similar industry.
  • As you know, Dubai is a culturally diverse city, where both Arabic and English are widely spoken. Therefore, it is important to consider the linguistic preferences of your target audience, whether they are primarily Arabic-speaking, English-speaking, or a combination of both.
  • You have to ensure that the chosen name reflects a positive meaning and effectively communicates the desired message. It is advisable to research cultural symbols, idioms, and local beliefs to prevent any unintentional misunderstandings or offensive associations.
  • Always choose a name that is easily pronounceable and memorable for both local customers and expatriates. This will help generate positive word-of-mouth referrals and improve brand visibility.
  • Select a name that accurately represents both the essence of your business and the sector in which you operate. This will assist prospective clients in quickly grasping the products and services you provide.
  • Distinguish your business by choosing a distinctive name that sets it apart in the market. It is recommended to research to verify that no other businesses share a similar name or domain.
  • During this digital era, it is imperative to secure a domain name to establish your online presence. Verify the availability of domain names related to your selected business name.
  • Carefully think about the future growth and expansion strategies for your business. When choosing a name, ensure it is flexible enough to accommodate potential diversification or entry into new markets without constraining the brand’s reach.



After reading our complete article you must realize that choosing the appropriate business name is an essential factor in founding a prosperous enterprise in Dubai. Keep in mind that a thoughtfully chosen business name holds the ability to leave a lasting impact and enhance the overall achievement of your company. If you are confused while selecting the name for your business then you can take help from business setup consultants in UAE.

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